Search Console cannibalization analysis

Free Keyword Cannibalization Checker

Upload or paste Search Console data containing both Query and Page dimensions to find exact queries where multiple URLs receive impressions, then review which page appears to lead and where search visibility is split.

1. Add query + page Search Console data

Upload CSV, TSV, or text file The file is read locally by your browser. Nothing is submitted as a file upload.

Or paste the table

2. Filter weak signals

Query impressions Minimum total impressions across all URLs for the query.

Page impressions Ignore URLs with less than this many impressions for that query.

Required columns: Query, Page, Clicks, Impressions, and Position. CTR is optional because the tool can calculate it from clicks and impressions.

Important: a standard GSC table exported with only Queries or only Pages cannot show cannibalization. Use Search Console API data with both query and page dimensions, or another export containing both columns.

Privacy: parsing, grouping, scoring, and CSV export happen in this browser. Your queries and URLs are not included in the analytics event.

Cannibalization review queue

Score	Query	URLs	Total impressions	Split share	Leading URL	Competing URLs	Suggested review

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How to use Keyword Cannibalization Checker

Useful for

Find exact search queries that surface two or more URLs from the same site.
Prioritize cannibalization reviews by query demand and how evenly impressions are split across competing pages.
Export a query-to-page review queue before consolidating, redirecting, rewriting, or changing internal links.

Three quick steps

Export Search Console data with both query and page dimensions plus clicks, impressions, and position.
Set minimum query and page impressions to filter out weak one-off signals.
Analyze the conflicts, review intent before making changes, and export the queue when useful.

Example

Input

Query,Page,Clicks,Impressions,Position
keyword cannibalization,https://example.com/guide,8,420,8.2
keyword cannibalization,https://example.com/tool,3,310,11.5

Output

Flagged: 2 URLs compete for the same exact query; compare intent and decide whether to consolidate overlap or strengthen one URL as the primary owner.

Frequently asked questions

What is keyword cannibalization?

Keyword cannibalization is a situation where multiple pages from the same site compete for the same or very similar search intent in a way that weakens clear page ownership. Seeing two URLs for one query is a review signal, not automatic proof that something is wrong.

What data does this checker require?

It needs rows containing both Query and Page dimensions plus Clicks, Impressions, and Position. CTR is optional because the tool can calculate it from clicks and impressions.

Can I use the standard Queries CSV downloaded from the Search Console interface?

Not by itself. A Queries-only export does not contain the page dimension, so it cannot show which URLs compete for each query. Use Search Console API data with query and page dimensions together, or another export that contains both columns.

Does every query with multiple ranking URLs need to be fixed?

No. Multiple URLs can be legitimate when they satisfy different intents or when Google is testing alternatives. Review intent, page purpose, conversions, links, and ranking history before consolidating or redirecting anything.

How does the cannibalization score work?

The score is a prioritization heuristic. It weights the share of impressions outside the leading URL, how closely the strongest competing URL challenges the leader, and relative query demand. It is not a ranking-loss estimate or traffic forecast.

How is the leading URL selected?

The tool uses the URL with the most clicks, then impressions, then the better average position as tie-breakers. That is a practical review starting point, not a command to make that URL canonical.

Is my Search Console data uploaded?

No. File reading, parsing, grouping, scoring, and export run in your browser. The tool_complete analytics event contains the tool ID, not your queries, URLs, or CSV contents.