Search Console workflow

GSC Regex Builder & Tester

Turn brand terms, URL folders, query groups, or exact values into a Search Console regex, then test the pattern before pasting it into a Custom (regex) filter.

1. Build a Search Console regex

Terms or values — one per line

Match mode

GSC filter

Case-sensitive matching

2. Copy or edit the regex

Regex pattern

Search Console behavior: Custom regex uses RE2, is case-insensitive by default, and matches partially unless you use ^ or $. Choose “Doesn't match regex” in GSC when you want to exclude the matches.

3. Test against sample queries or URLs

Sample values — one per line

Build or paste a regex, add sample values, then select “Test current regex”.

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How to use GSC Regex Builder & Tester

Turn brand terms, URL folders, query groups, or exact values into a Search Console regex, then test the pattern before pasting it into a Custom (regex) filter.

Useful for

Create include or exclude patterns for branded and non-branded query analysis.
Group URL folders, templates, countries, or product areas in Search Console.
Test whether a regex matches the intended sample queries or URLs before using it.

Three quick steps

Paste one term or value per line and choose how the values should match.
Build the regex, optionally edit it, and paste sample queries or URLs into the tester.
Review matched and unmatched values, then copy the pattern into Search Console.

Example

Input

brand name
brandname
brand-name

Output

(?:brand name|brandname|brand-name)

Frequently asked questions

Which regex syntax does Google Search Console use?

Search Console uses RE2 syntax. Its Custom (regex) filters are case-insensitive and partial-match by default unless you anchor the pattern with ^ or $.

Is this tester exactly the same as Google RE2?

The tester uses the browser regular-expression engine but blocks common constructs that RE2 does not support, including lookarounds and backreferences. Always validate important filters in Search Console as the final authority.

Does KairoxBuild save my queries or URLs?

No. Pattern building and sample testing run in your browser, and the entered query or URL values are not intentionally sent to KairoxBuild.